Digital Marketing

HTTPS Is Now A Ranking Signal

On their webmaster central blog dated August 6, 2014 Google has announced that HTTPS is now considered as a ranking signal. According to Google Security is their top priority and they have taken a step further by giving a higher ranking to websites with HTTPS as compared with their HTTP counterparts. Google Search Engine is widely used globally and the…

Panda 4.0 Starts To Roll Out Today

For several days now different algorithm forecasting tools like Mozcast have been reporting in “stormy” search engine activities. Today it was confirmed by Google’s head of webspam team that they are indeed working on an update and the update dubbed as Panda 4.0 is going to roll out starting today. What is Google Panda Algorithm? It was several years ago…

Google Refreshed Page Layout Algorithm

You might be wondering, but yes your website’s page layout is also subject to Google’s algorithm. Which means that Google also takes action on websites with low quality page layout. In this refresh, Google focused on penalizing websites where their content are really not easily recognized or seen because the page layout above the fold is stuffed with too much…

Press Release Link Building Ineffective

I have been saying it last year and even the year before that, about the deprecation of the use of Press Release for link building. Sadly, for a person who did not go mainstream in SEO and did not do anything to self-promote (until recently) people in the digital marketing business have show doubts and sometimes disgust in what i…

Google Announced +Post Ads

Many companies has been getting traffic from their social media pages, thanks to the exposure that they gain through quality and engaging content. However, recently Facebook has “reduced” the number of organic traffic or the instance that your post will be shown on the newsfeed of the people who liked your page, the only way for you to reach more…

Where Should I Link?

Many webmasters are asking the question where should i link? This question became very common because of the fact that Google has already banned the use of spam links as a ranking signal through the Google Penguin algorithm. What is Google Penguin? Well it is basically an algorithm that is tasked to do one thing in general, identify websites that…